Categories: Digital Printing

Gran Formato

Adidas chose Madrid, the Spanish capital and futbol epicenter, to introduce its new line of athletic shoes – and they went big. Madrid-based sign company SANCA (sanca.es) handled the fabrication and installation of this 1,100-sq.-meter advertisement, which features prominent players Gareth Bale, Lionel Messi and Paul Pogba.

Jeff Russ

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.