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Here’s a Refreshingly Honest Sales Line That Also Builds Trust with Clients

It’s not something they’ve heard often, or perhaps ever.

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“Don’t let me or any other sign person talk you into something you don’t like.”

WHEN TO USE IT? During the sales process, this line helps instill confidence within the customer that you want to build a long-term relationship and that you are not hard-selling them.

Source: Rocco Gaskins, Abco Signs, Pennsauken, NJ

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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