The International Sign Association (ISA; Alexandria, VA) has announced “The Link,” a series of virtual experiences designed to “help sign, graphics and visual communications companies explore dynamic solutions, make vital connections and yield concrete results,” per ISA.
The virtual events, the first of which will take place in September, are also meant to help companies cope with the global pandemic, and are intended to encourage business growth. The first three events will cover the following topics:
- Install Custom/Networking Event: Will provide connections for national sign companies to meet custom sign/installation company representatives for installation and maintenance projects. National sign companies rely on finding qualified installers for this regional work.
- The Wrap Experience: Will offer attendees the opportunity to learn detailed techniques from The Wrap Institute’s Pate, who founded the world’s first online wrap training program. Pate has worked with ISA on The Wrap Experience for the past two years, bringing hands-on instruction to ISA in-person events. Expanding The Wrap Experience to a virtual experience provides opportunities to educate more companies on the power of wrap and the business opportunities it brings.
- Niche Buying Events: Will connect sign and graphic companies with the latest products based on specific product areas, like channel letters, digital signage, and more. Participants can experience the latest products, see them demonstrated and ask questions of vendors, all to help them find the right products to grow their businesses.
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