KeyWest Technology is announcing a new white paper, available at www.digitalsignagetoday.com, that explores effective content for digital out-of-home advertising. The white paper, sponsored by Keywest Technology, examines the importance of digital-signage content in capturing viewer attention, communicating effectively and even encouraging interactive response.
Authored by Digital Signage Today Contributing Editor Richard Slawsky, the newly released white paper illustrates how real-world digital-signage users are using a key set of principles to create sticky digital-signage content through different approaches, such as incorporating news, weather conditions and hyperlocal information.