Electric Signs

KeyWest Technology Explores Effective OOH Digital Content

Whitepaper offers guidance on making content relevant and accessible for digital signage.

Published

14 years ago

February 3, 2010

Susan Conner Signs of the Times March 2010 Issue

KeyWest Technology is announcing a new white paper, available at www.digitalsignagetoday.com, that explores effective content for digital out-of-home advertising. The white paper, sponsored by Keywest Technology, examines the importance of digital-signage content in capturing viewer attention, communicating effectively and even encouraging interactive response.
Authored by Digital Signage Today Contributing Editor Richard Slawsky, the newly released white paper illustrates how real-world digital-signage users are using a key set of principles to create sticky digital-signage content through different approaches, such as incorporating news, weather conditions and hyperlocal information.

Related Topics:Electric Signs February 2010

click to Comment(Comment)

Up Next

Global Imaging Hires Palmer as SW Account Manager

Don't Miss

Planar’s LED-illuminated Video-Wall Displays

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.