LEDs

The Avnet Electronics Marketing Americas business region of Avnet Inc. announces that Avnet LightSpeed Director Cary Eskow addressed the OPTOmism Green Photonics Conference in Santa Clara, CA, which was held May 18-20, 2009. OPTOmism is a global -nvestor and technology forum organized by the Optoelectronics Industry Development Assn. (OIDA).

Eskow, a 28-year Avnet veteran who holds two industry patents, will present “Leveraging Beneficial Psychophysiological Aspects of High-Brightness LEDs to Accelerate the Adoption of Solid State Lighting” – a look at moving past the view of using LEDs only as an energy-efficient alternative to traditional light sources. Eskow’s presentation will emphasize novel applications of HB LED technology that hinge on the role of light to entrain human circadian rhythm and influence behavior. The goal is to establish a higher value proposition for solid-state lighting (SSL), and, thus, accelerate demand.

“Recent findings related to the psychophysiological impact of light – ranging from influencing circadian rhythm to enhancing concentration and increasing the visual appeal of food and merchandise – will prove useful in accelerating the adoption of SSL technology. We now have the means to leverage our understanding of light-associated psychophysiological mechanisms to extend the value proposition of green lighting far beyond basic energy efficiency,” said Eskow. “The horizons for LED-based lighting are nearly limitless.”

For more information about energy-efficient, high-brightness LED products and Avnet LightSpeed, please visit www.em.avnet.com/lightspeed