Lowen Corp. (Hutchinson, KS) is announcing that Sergio DeSoto has joined the company as VP of sales and marketing, wraps and media, a newly created unit. DeSoto previously built, marketed and managed a graphic-installation training program for a sign-supply distributor and operated a consulting firm to the sign and graphics industry.
DeSoto will oversee the creation and operation of a graphic-installation training and certification center to be based in Hutchinson. Also, he will monitor Lowen’s efforts to expand its product and service offerings to the sign and graphics trade.