News
McDonald’s and Dairy Queen Declare a Sign War
Burger makers and local businesses trade rhetorical barbs and blows.
A couple of McDonald’s and Dairy Queen restaurants in Marshfield, MO garnered national attention last week for a war of words they staged via their signboards.
It started innocently enough, with McDonald’s issuing the duel:
Dairy Queen wasted no time in firing the first shot, needling McDonald’s for its well documented broken ice cream machines:
It was game on from there:
A regional bank branch jumped into the fray, depositing a series of puns:
Perhaps McDonald’s had the last laugh:
A nearby Wendy’s and many other local businesses eventually got pulled into the clash. You can catch up on all of the signboard action in the “Sign Wars of Marshfield Missouri” Facebook group, which has 3600 members at the time of this writing.
Secrets of Lead Generation
Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.
Bulletins
Get the most important news and business ideas from Signs of the Times magazine's news bulletin.
-
Ask Signs of the Times2 weeks agoSign Pricing, Specialize or Focus, and Job Management Questions
-
Buzz Session2 weeks agoWhat Percentage of Signshops Print In-House?
-
Benchmarks2 weeks ago2025’s Sign Contest Best of the Rest
-
Jameson Parker4 days agoRegional Sign Association Membership
-
Dale Salamacha20 hours agoA Fun and Profitable Non-Sign Project
-
Jameson Parker3 days agoCurrent Perspective on Sign Technology: Part 3
-
Signs of the Times1 week agoDecember 1988 Signs of the Times Cover Embraced Computer Tech
-
Eric E. Larsen4 days agoSemi-Retirement for Seasoned Sign Folks