New Arby’s Logo Tweaks Company Brand

Bloomberg Businessweek is reporting that Arby’s had revamped its logo to appeal to a younger crowd. It’s replaced its serifed, Western-style font with a tidy redesign that’s apparently targeting a younger audience. Notice that the new apostrophe is shaped like a slicer (as in, fresh-sliced roast beef). Opinions on vary on whether it hits the mark. For the full story, click here.

Of course, Arby’s is dealing with perception problems that a new logo alone can’t fix. This clip from an episode of The Simpsons underscores that it has a long way to go to become king of the fast-food mountain.