Business Management

New Arby’s Logo Tweaks Company Brand

Opinions vary on whether if flourishes or fails

Published

11 years ago

May 20, 2013

Steve Aust Signs of the Times May 2013 Issue

Bloomberg Businessweek is reporting that Arby’s had revamped its logo to appeal to a younger crowd. It’s replaced its serifed, Western-style font with a tidy redesign that’s apparently targeting a younger audience. Notice that the new apostrophe is shaped like a slicer (as in, fresh-sliced roast beef). Opinions on vary on whether it hits the mark. For the full story, click here.

Of course, Arby’s is dealing with perception problems that a new logo alone can’t fix. This clip from an episode of The Simpsons underscores that it has a long way to go to become king of the fast-food mountain.

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