Roland DGA Corp. (Irvine, CA) recently announced that Richard Childress Racing (RCR) pro driver Tyler Reddick, in his No. 2 Chevrolet sporting a full Roland wrap, crossed the finish line 1.27 seconds ahead of the runner-up to win the recent NASCAR MoneyLion 300 Xfinity Series race at Alabama s famed Talladega Superspeedway.
While the RCR Graphics Center crew uses Roland wide-format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season, wrote a Roland DGA spokesperson. Having the Roland logo and colors associated with a high-profile NASCAR win generated national media exposure as well as excitement among Roland staffers and Roland-using NASCAR fans worldwide.
The RCR Graphics Center, a 2,500-sq.-ft. facility located on RCR’s Welcome, NC campus, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.
For more information, visit rolanddga.com.