Sign Pros on 2025 & 2026 Profitability

ABOVE PHOTO: GABE GRIFFIN, CLEAR SIGN & DESIGN

QUESTION:

Do you think 2026 will be more profitable for your company than 2025?

Yes: 80%

• We spent much of 2025 restructuring our business and refining our processes so we will see the benefit of these efforts in 2026. — Brian Dudzinski, RiNo Sign Works, Denver
• Every year we just get more efficient in all areas. Sales might not change significantly, but profits should increase. — Harold Pedley, Sign Engineering, San Juan, Pr
• We are bringing more production in-house to improve turnaround times and overall project margins to support future growth plans. — Trevor Lavy, Vantage Signs, Troy, OH
• We are going to incorporate more efficiencies. — Bobby Lynett, PA Signs, Scranton, PA
• We opened a new 90,000-sq.-ft. manufacturing facility in San Antonio with the largest form machinery in Texas, and are gaining accounts rapidly. — Wendy Allgood, FSG Signs, Austin, TX
• We’re more focused on chasing profit rather than chasing revenue. We right-sized our team last year and are adding 1-2 commission-only sales reps rather than FTEs in other fulfillment roles. — Dominic Tancredi, Woodshed Stage Art, Cleveland, OH
• Better coordination between departments and onboarding new customers are our focus. — Jonathon Yasko, North American Signs, South Bend, IN
• We track profitability and sell more of what makes money, and less of what doesn’t make money. — Margie Hegg, American Sign Studio, Worthington, OH

No: 20%

• I think payroll and other overhead expenses will climb faster than we can increase our prices. — Carl Heinlein, Cincinnati Custom Signs, Cincinnati
• We are not doing anything to promote sales, so hoping to remain the same, which is where we want to be for this next year. — Louise Fischer, Trimline Signs & Graphics, Rocky Mountain House, AB, Canada

PHOTO: ISTOCKPHOTO

One Quick Question:

What held your company back most from being more profitable this year?

What area will your company address most to be more profitable next year?