Design

Signs of Life: Louisville’s Fourth Street Live

Published

14 years ago

April 26, 2010

Steve Aust Signs of the Times April 2010 Issue

On the first Saturday in May, Louisville (aka The River City) shines as a menagerie of celebrities and dignitaries converge on the city’s renowned Churchill Downs for the running of the Kentucky Derby, now a 135-year tradition. However, the city’s vibrant culture extends far beyond the River City’s annual spring spectacle. Built in 2004, Louisville’s Fourth Street Live, a 350,000-sq.-ft. entertainment complex developed by the Cordish Co. and built by Bravura Corp. a Louisville architectural firm, serves as a colorful oasis amidst the city’s buttoned-up, central business district.

While travelling to Louisville to take photos of the new Kentucky Derby Museum (check back on www.signweb.com later this week for that gallery), I happened upon Fourth Street Live. Even on an overcast day at 11:00 a.m. on a Tuesday, with minimal foot traffic many of the nightlife-oriented establishments were closed, Fourth Street clearly serves as a vibrant gathering place in what’s, in my opinion, one of the most underrated cities in the U.S.

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