The NFL’s New England Patriots and New York Jets continued their years-long war of words – which transcends all New York/Boston sports rivalries, as partisans in the Yankees- Red Sox and Rangers-Bruins feuds can attest. Jets fans fired the first salvo during the Patriots’ first training-camp practice on July 30 with an airplane-pulled banner – it read, “Cheaters Look Up,” a reference to the NFL’s accusations against Tom Brady that he had his opponents’ footballs deflated during a playoff game. Always unflappable, Patriots coach Bill Belichick retorted, “What plane?” Patriots fans cheered a response with another plane the following day, piloted by New England Aerial Ads, which read “New England Aerial Ads Supports Tom Brady Go Pats”.