Spring’s Annual Checks and Updates Top April’s To-Do List

MAR. 29-APR. 4

SALES Priorities for the sign division of Blue River Digital (Columbia City, IN) include increasing sales of flat signs for real estate and auction marketing, launching targeted outreach to agents and auction companies, and reviewing pricing and turnaround times for competitiveness, says Blue River’s Nick Prentice.

PHOTO: ISTOCKPHOTO

APR. 5-11

MARKETING “We’re working on a podcast — although I think a sitcom would be more accurate,” jokes Dawn Homa, Signarama Brighton (Brighton, CO). They are also making short videos showing off their work.

APR. 12-18

INSTALLATION National Branding (Troy, MI) will attend the LINK event with installers from across North America, says Torey Rouillon. “From there, we shift into overdrive, ensuring both new and existing installers have updated insurance and all required documentation properly entered into our systems,” she adds.

APR. 19-25

RESEARCH Night surveys for clients make this month’s list for Bernard Giarraputo, L.S. Sign Co. (Ridgewood, NY) — “to let them know I am on top of my clients’ image,” he says.

LEADERSHIP Shadow your top performer for an hour. Write down what they do differently. Teach it to everyone else.

APR. 26-MAY 2

MARKETING, PART DEUX Derek Atchley, Derek Atchley Creative (Columbus, OH), is promoting a Spring Marketing Refresh: “Time to update window graphics, vehicle wraps and point-of-purchase samples in the showroom,” he touts. “Nothing draws new business like showing off what you can do on vibrant new substrates!”