MAY 28-JUNE 3
PLANNING June is the month to prepare for the upcoming sports year, according to Keith Myers, Sign-On Enterprises (Burkburnett, TX). New designs for ideas, looking at new products and making sure they are trained and ready to help Sign-On’s customers top their list.
CUSTOMERS “Now that the first quarter has ended, we are reaching out to all the companies that we have given credit to and asking them to submit a new credit application to make sure the info we have is current,” says Heather Jack, Fastsigns of Oklahoma City (Oklahoma City, OK).
JUNE 4-10
MARKETING Audit your SEO on your website, advises Mallory Lynn, Signarama Brighton (Brighton, CO). What terms are getting you found? Use more of them — and also blogs. These drive SEO traffic. (See the Monthly Project below for more.)
ESTIMATING “I have to respond faster to my emails that require estimates. Sometimes I don’t reply back for a week,” admits Scott Figueroa, Pro-1 Signs (Hammonton, NJ).
JUNE 11-17
TECHNOLOGY Working with AI is something Tim Ward, Sign Solutions (Frederick, MD) will be exploring, as will Derek Atchley, Atchley Graphics (Columbus, OH), who’ll be working on integrating AI and automation into his company’s processes or marketing.
JUNE 18-24
SALES “Lead tracking, drilling down on exactly where our good leads are coming from, and how to funnel more into our pipeline” are a three-part project for Becky Duke, AP Corp (Sykesville, MD).
STAFFING Grace Francisco, San Diego State University (San Diego) needs to advocate for one more staff member, she says.
JUNE 25-JULY 1
ANALYSIS Larger projects mean longer estimates and proposals, observes Edward DeZuzio, Butler Sign Co. (Wayne, NJ). These are week-long tasks, he says. Additionally, hitting the financial books to demonstrate revenue areas and differences for service versus installations (for nationals) versus sale, design, fab and install are his goals this month.
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Monthly Project
Baby Got Backlinks?
Backlinks are links on one website that point to another, also known as inbound links, incoming links or external links. Search engines like Google view backlinks as votes of confidence. Essentially, you vouch for another site when you link to it and pages with lots of backlinks often rank higher on Google, especially if they’re from trusted, authoritative sources. Backlinks are important for SEO because they improve rankings, boost credibility and refer traffic to your site.
Keep in mind: You’ll need to target high-quality websites likely to link to your site. You can do this by conducting targeted keyword research and then building a contact list of targeted website owners. Other ways to build backlinks include posting content on other websites — guest blogging — and hosting guest blogs. By sharing the work of others, you show your dedication to quality content and help other website owners improve their own sites. Public relations not only generates positive word-of-mouth media coverage, but great press releases and PR outreach attract top-quality web publishers and journalists who can drive more traffic to your website and improve your SEO. Finally, there’s paid link building, or buying links from other websites, which can heighten your site’s visibility and rank.
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