Viscom 2010

Viscom 2010, the 22nd edition of Viscom Italia, will take place October 21 to 23, at the Fiera Milano Exhibition Center in Rho. More than 80% of the exhibit space has been booked. This year, a new layout will offer exhibitors improved visibility.
Large-format digital printing, signmaking, screenprinting, pad printing, embroidered advertising, promotional products and clothing, engraving , sports awards, POP/POS, event-support services and digital signage will be represented on the exhibit floor and in workshops, programs, testimonials, training courses and competitions.
Viscom’s aim is to provide contacts, exchange ideas, share experiences and help develop business.
New events include the Screenprinting Technique School, designed to bring suppliers together with current and future screenprinting clients. The Green Trail, another addition, will point out exhibitors that offer eco-sustainable products.
The Viscom Forum offers technical and marketing sessions, as well as Matching seminars, which present testimonials of projects, then face-to-face meetings with the project leaders.
Viscom Labs’ live demonstrations will take place continuously throughout the three-day event, allowing visitors to watch processes in progress, exchange ideas, share experiences and learn new techniques.
Digital communication will be featured in the Digital Signage by Viscom area, inaugurated in 2009. The area will spotlight software, hardware, platforms, results analysis and customized, content-management tools, interactive displays, touchscreens, kiosks, projectors, 3-D screens and multi-sensory systems.
The Digital Signage Forum will how interactive communication projects are created, how they work and what they are used for, and how they can transmit the right message to the right client at the right time.
In the Competition Area, visitors will see the works selected for this year’s two Viscom Awards: Display Superstar Italia and the Bulino d’Oro (the Golden Tool) prize.
The eighth edition of Display Superstar Italia will offer POP producers an opportunity to show off their creativity to marketing managers, advertising agencies, communication agencies and graphic studios.
The Bulino d’Oro, the biennial engraving-industry award, now in its third edition, will be spotlighting Italian-made products.
For more information, email Giovanna.durante.reedexpo or visit www.visualcommunication.it