News

Viscom Italia Attracts More Than 20,000 Visitors

The tradeshow’s 22nd iteration offered several new features

Published

14 years ago

November 11, 2010

Wade Swormstedt Signs of the Times November 2010 Issue

The 22nd edition of Viscom Italia (once known as Sign Italia) attracted more than 20,000 visitors in October. Attendance at the three-day event represented a 3% increase over 2009.

Electronic digital signage accounted for 15 workshops, testimonials and case histories. The Screen Printing Technique School sold out all three days. The Wrap The World Around You vehicle-wrap contest attracted 35 participants. ViscomLabs offerd live workshops. The Green Trail featured 14 exhibitors that presented a series of eco-friendly products, solutions and technologies.

Two contests occurred: The eighth edition of Display SuperstarITALIA 2010, a competition dedicated to the creativity of POP producers, and the “Il Bulino d’Oro” biennial award dedicated to the engraving industry.

Viscom Italia is organized by Reed Exhibitions, which runs more than 440 events in 36 countries.

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