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When Should Sign Companies Hire Salespeople or Fire Customers?

Our decision trees break down the considerations.




SOME DECISIONS ARE more difficult than others. “What does it take to ‘fire’ a customer?” is one such determination. The concept rubs hard against the grain of doing business. Companies should grow their number of customers, not reduce. Word of mouth about a business — either good or bad from any customer — is vital, and breaking up with a client may jeopardize that… Conversely, “When should I hire a salesperson?” makes frequent appearances in our Brain Squad submissions to ‘Ask Signs of the Times.’ The conditions and considerations leading to this verdict are many and varied. Some sign companies might not know or think to investigate them all. For these two circumstances, we bring you the following ‘decision trees’ to facilitate reaching the best possible outcome.







Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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