American Sign Museum Campaign to Restore Frisch’s Mainliner Sign

The American Sign Museum (ASM, Cincinnati) has announced that after acquiring Cincinnati’s well-known Frisch’s Mainliner sign at the end of 2024, ASM is launching a campaign to Restore and Relight the Frisch’s Mainliner Sign via GoFundMe, according to a press release. The ASM is seeking the support of Greater Cincinnati residents, Frisch’s fans and others to raise $50,000 to restore and relight the sign.

“The ASM is proud to have acquired the iconic Frisch’s Mainliner sign, a true gem in Cincinnati’s rich history of mid-20th century signage,” the press release states. “This sign, a symbol of the beloved Frisch’s Big Boy franchise, has long been a nostalgic reminder of the city’s vibrant past and its unique contributions to American diner culture.”

However, restoring this significant piece of history requires substantial work. The sign has weathered many years of exposure to the elements, and before it can be displayed in all its glory, it needs careful restoration to ensure it remains a lasting testament to Cincinnati’s history. The ASM will seek out vintage sign components that will be similar to when the sign was unveiled 70 years ago and restore the neon sections. A new steel structure and internal electrical work will also be required — per the release.

The ASM is also including $10,000 in its fundraising goal to initiate an oral history project where residents record their memories about this sign and others in our collection.

To donate, click here.

For more information, visit americansignmuseum.org.