Are You a Techie or a Feelie?

Esurance (San Francisco), the direct-to-consumer, personal auto-insurance company, has launched an outdoor-advertising campaign that reinforces the company offers both personal and technical service around the clock. The "people when you want them, technology when you don t™" slogan is supported by an ensemble of characters who represent either the human (feely) or technology (techie) side of the company.
Darren Howard, Esurance’s VP of marketing, said, "For example, Chad is a feely, which helps him provide high-quality customer service as a dedicated claims representative. Techie programmer Sanjeev develops car insurance features like online repair monitoring. This innovative feature allows customers with claims to access daily updates and photos of their cars during the repair process."
Chad, Sanjeev and others ensemble members will highlight the OOH campaign through the end of August in such major markets as Los Angeles, San Diego, Austin, Chicago, Tampa, and San Francisco, with more markets, including Dallas/Ft. Worth, being added this summer. The techies and feelies of Esurance will be highly visible on billboards, bus posters, and bus shelters around the country.