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Avery Dennison Graphics Announces Color Selector, Website

Tools facilitate product selection, company reports

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Avery Dennison Graphics (Painesville, OH) is releasing the 2009 Color Selector, which, according to the company, helps signshops determine what color best fits an application. The selector features Avery’s screenprinting and cut-graphics products, which comprise more than 400 cast, calendered, specialty and reflective films. The selector features the company’s “smart” naming system on the inside, with previous and existing product names to help familiarize users with Avery’s new product terms.

The company is also unveiling a streamlined website, which reportedly offers improved navigation, updated product names and information and cross-referencing tools with old and new product names. The site also highlights “green” Avery products and outlines the company’s sustainability initiatives, such as factory initiatives and new packaging.

(800) 443-9380; www.averygraphics.com

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