Vehicle-wrap designers who recognize less is more tend to prevail in this competition. Antonelli and his crew have mastered the art of crisp, uncluttered design with well-defined icons that resonate. Antonelli said it best: “These vehicles are a bright way for the company to make a splash and pipe up in the saturated plumbing market.” Graphic D-Signs developed the template, which features engaging retro typefaces and the telltale water drop that signifies a plumber, using Adobe Illustrator CS6. Azpro produced the wrap using 3M Controltac IJ180-10C film that’s printed on an HP 3000 latex-ink printer, and protected it with 3M Scotchcal 8518 glossy overlaminate applied on a Seal 62 Pro laminator. Revolution Wraps applied the wraps with 4-in.-wide, marine-grade Geek Wraps felt squeegees.
(Editor’s note: Mike Winfrey, Winfrey Plumbing’s [Grand Island, NE] second-generation proprietor, died in an explosion and fire that occurred at his shop on April 24. ST offers its condolences to those affected.)
Madison Graphics Co.
Sun Prairie, WI
Prairie Land Towing
According to Hegge, Prairie Land is known for its behemoth trucks. Suffice it to say that reflective dragons barreling along highways after dark provide larger-than-life graphics that match the vehicles’ gravitas. He designed “The Dragonator” using Adobe Illustrator® and Photoshop® software, and printed the colossal graphic using 3M Scotchlite™ IJ680 reflective film, which was produced on a Roland DGA SolJet Pro III XC-540 printer/cutter. To protect the ivory-white teeth and verdant dragon’s body, he applied Scotchcal 8518 glossy overlaminate on a Royal Sovereign RSC6500H roll laminator. He installed the graphics with Avery Blue felt-tip squeegees, BernzOMatic heat guns and a wrecker full of patience. Menzel Signs and Graphics (Sun Prairie) assisted with the installation.
Goettl Air Conditioning
In business since 1939 – and, based in a saturated Arizona market where air conditioning is as vital as air and water – Goettl can authentically claim a legacy that hearkens back to when people seemingly took more pride in their work, and business was done on a handshake. The youthful innocence and exuberance of the cartoon boy featured enhance the perception of trustworthiness.
Antonelli designed the wrap using Adobe CS6 cloud-based software. Azpro produced it using 3M Controltac film that’s printed on an HP 3000 latex-ink printer, protected with 3M Scotchcal 8518 glossy overlaminate, and applied on a Seal 62 Pro laminator to provide much-needed durability for a wrap subjected to Arizona weather.
The Sunny Plumber
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