Business Management

Book-a-Billboard.com Introduces Outdoor-Media-Buying Platform

The online aggregator allows users to access information on billboard availability nationwide and search listings by state, zip code, media type and rate.

Published

14 years ago

April 26, 2010

Steve Aust Signs of the Times April 2010 Issue

Book-a-Billboard.com (Brooklyn, NY) is premiering its one-stop, outdoor-media-buying platform that allows media buyers to rent, sell or list billboard space. The online aggregator allows users to access information on billboard availability nationwide and search listings by state, zip code, media type and rate. A buyer can contact the owner directly and proceed with the booking. If an advertiser wishes to shop around and receive multiple offers by email, the site’s "Request for Proposal" feature allows them to post campaign parameters and receive proposals.

The site is testing a real-time bidding platform, powered by Mercurus.com, that allows media buyers and sellers to instantly negotiate and trade available billboard space.

Book-a-Billboard.com serves as a neutral party in the advertising process. Thus, services are currently free.
(718) 355-9247; www.bookabillboard.com

click to Comment(Comment)

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.