Book-a-Billboard.com (Brooklyn, NY) is premiering its one-stop, outdoor-media-buying platform that allows media buyers to rent, sell or list billboard space. The online aggregator allows users to access information on billboard availability nationwide and search listings by state, zip code, media type and rate. A buyer can contact the owner directly and proceed with the booking. If an advertiser wishes to shop around and receive multiple offers by email, the site’s "Request for Proposal" feature allows them to post campaign parameters and receive proposals.
The site is testing a real-time bidding platform, powered by Mercurus.com, that allows media buyers and sellers to instantly negotiate and trade available billboard space.
Book-a-Billboard.com serves as a neutral party in the advertising process. Thus, services are currently free.
(718) 355-9247; www.bookabillboard.com