Branding Team Wallace

The old NASCAR slogan for its drivers’ propensity for aggressive, full-contact driving, “swapping paint,” has become a misnomer. Today, virtually all vehicles that compete on the circuit bear vinyl wraps with digitally rendered sponsor logos that replace yesteryear’s scores of cut-vinyl decals.

Rusty Wallace Racing, founded by the namesake stock-car legend, operates Steve Wallace’s (Rusty’s son) #66 and Brendan Gaughan’s #62 cars on the 2010 Nationwide Series circuit, hired Red Eye Designs (Harrisburg, NC) to fabricate wraps for both cars and wall graphics for Rusty Wallace Racing’s showroom in Mooresville, NC. The shop printed the graphics using its HP DesignJet 9000s printers.

Red Eye fabricated the graphics and logos for both cars with Avery 900 Ultimate cast opaque media, Easy Apply RS™ black vehicle-wrap film and MPI 1005 Supercast high-conformability media. The black film envelops the entire car, 900 Ultimate canary-yellow and bright-red media create the numerals and flames, and Red Eye used the Supercast substrate to create the sponsor logos. To bedeck the showroom, the shop implemented Avery’s MPI 2611 wall film.