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AI, Big Survey, You Know You’re a Sign Pro Reactions and More in May’s Inbox

Plus, a request to promote panel jams and similar events.




Re: AI

  • You’re absolutely correct to be afraid… everyone should be (see ST, March 2024). It’s not just creative jobs in danger — it’s going to reset life as we know it. The industries that will be wiped out and the speed at which it will happen — we have never witnessed anything like this in history. I’ve never been one to preach or believe doom and gloom conspiracies. We are to believe that tech companies have our best interest at heart… come on. We have opened Pandora’s box. — Steve Stephens, Steve Stephens Creative, Hamilton, Tx

Community Connection

  • Promote smaller panel jams, product showcases, events, get togethers in a section for everyone to get to know one another. Sign community becoming disconnected and uneducated in old-school ways — must pass the torch! Letterhead University was a great event! — Myke Baugh, Roughider Signs, Jamestown, ND

The Deal That Got Away

  • My mentor used to say, “Some of the best deals I ever got were the ones I never got.” I read something similar in the “You Know You’re a Sign Pro When…” (see ST, March 2024). — Matt Robinson, Eastern Sign Tech, Burlington, NJ

Big Accolades

  • Always love the Big Survey. Huge fan here. — Russell Toynes, Studio Dzo, Austin, TX

Relatable Read

  • I get a kick out of the historical [photo galleries on your website]. I can draw great ideas from signs of the past. — Geoff Orlick, Quality Designs Ltd, Campbell River, BC, Canada

Hiring Decisions

  • The hiring of salespeople was interesting because we never had a salesperson (see ST, April 2024). — Cody McElroy, Commercial Signs, Houma, LA

REACH OUT! We always love to hear from you. Send your Inbox letters to us at




Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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