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Chicago Cubs Await Approval for Stadium Rooftop Signs

The move represents the team owner’s effort to capitalize on their purchased properties around the stadium.




The Chicago Cubs are seeking city approval to install a Coca-Cola sign and a Benjamin Moore sign on rooftops of properties facing Wrigley Field, Crain’s Chicago Business reports.

The beverage and paint companies constitute two of the team’s biggest sponsors and would be highly visible from the field. The Ricketts family, owner of the Chicago Cubs, has bought up properties around the stadium over the years and now controls 12 of the 19 properties across the street from the stadium. The amount that the two companies will pay for the signage rights is presently undisclosed.

The Commission on Chicago Landmarks allowed the team to install six outfield signs in 2014, three of which have been placed. The new Coca-Cola and Benjamin Moore signs would not count toward these six signs, according to the Chicago Cubs spokesperson Julian Green. In-stadium signs at Wrigley Field are tightly controlled and subject to the commission’s approval as the venue has been protected by a city landmark ordinance since 2004.

The Ricketts family previously feuded with nearby property owners 10 years ago over outfield signage, which would violate a revenue sharing agreement that the team signed with the owners in 2004. The dispute with some owners was eventually resolved and a lawsuit filed by two owners was dropped in 2015, according to the Chicago Business.

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