Digital Printing

Clear Channel Outdoor Allies with H&M

Forms a global strategic alliance

Published

15 years ago

August 26, 2009

Jacob Rieskamp Signs of the Times August 2009 Issue

Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for H&M’s outdoor-media spend. The agreement will enable the companies to work together in the design, development and placement of billboards, signs and other outdoor elements in support of the company’s marketing-communications efforts.

As the world’s largest outdoor media owner with close to one million panels in 49 countries, Clear Channel can deliver tailored, multi-format outdoor campaigns in partnership with H&M around the world.

Clear Channel Outdoor Regional President Rickard Hedlund commented: “H&M has demonstrated a long-term commitment to developing pioneering outdoor ad campaigns across multiple markets, and we look forward to building on our strong relationship with H&M to further push the boundaries of our medium.”

Related Topics:August 2009 Digital Printing

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