Client Can’t Decide on the Size of the Sign? Say This

“When a sign is mis-sized it’s ALWAYS too small. It’s what we call the amazing shrinking sign.”

WHEN TO USE IT? When a client is debating over two sizes of signs — a smaller one, and a larger, more expensive one. You’re merely speaking a truth of the sign business learned through experience. Far more clients regret that they didn’t spend more and go bigger than the opposite.

SOURCE: Peter Poanessa, Keene Signworx, Swanzey, NH