Daktronics Digital Technology Incorporated into The Village at Allen Marquee Display

The Village at Allen (TX) is home to restaurants, national retail stores, specialty shops, lush parks and unique entertainment. Recently, Daktronics Inc. (Brookings, SD) provided the retail and entertainment development with a two-sided, LED video marquee display. The approximately 16 x 30-ft. display regularly promotes development along the southeast corner of Stacy Rd. and I-75.
Michael Stautz, Dallas-based developer MGHerring Group’s director of design, said, “We wanted to give an identity to the development and felt that an LED display would help in achieving that goal. Being able to advertise our businesses and promote the action at the Allen Event Center was central to our decision to purchase the display.”
The Village at Allen is one component of The MGHerring Group’s 3-million-square-foot, regional, mixed-use lifestyle center located in both the City of Allen and the Town of Fairview. The development, which spans 400 acres and includes 2 million sq. ft. of retail and 1 million sq. ft. of residential, hotel space and future office, is currently the largest, mixed-use development in Texas.
Currently, on-premise advertising for the various businesses in the Village dominates the display content. However, the site plans to feature highlights and other advertising for the Allen Americans, the new CHL-franchised hockey team that will call the Allen Event Center home, as well as tradeshows, festivals, cultural and community events on the display.
Sensory Interactive, a firm specializing in developing architectural concepts of unique, integrated media environments, designed the entire sign structure for the Village at Allen. Before choosing a vendor, Sensory set up a “shootout” for the site’s decisionmakers where competing LED display manufacturers showcased their technology.