Fellers Introduces New Brand Logo

Fellers (Tulsa, OK) has announced that the company has introduced a new brand logo — “a modern new image that signifies its commitment to its customers and living its brand values of speed, service and selection,” according to a press release from the company.

Feller’s new logo design and icon feature a brighter blue along with the introduction of an orange accent color. “Frank Fellers worked tirelessly to delight his customers. His vision was to build a strong customer-centric business that went the extra mile to serve the industry” Phil LaFata, CEO of Fellers, is quoted in the release. “We now get to build upon Frank’s legacy by heavily investing in e-commerce technology, new and innovative products, and a continued dedication to bringing exceptional value to our customers and vendor partners.” 

In 2021, Fellers was purchased by American Pacific Group, a private equity firm. Since then, the company has added Interwest Distribution and Digicut, film-cutting software, to its business.

For more information, visit fellers.com.