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Fluid Color Announces Partnership with Alder Color Solutions

Alder to have exclusive rights to market Fluid Color’s portfolio of wide-format printers.




Fluid Color (Hebron, KY) has announced a partnership with Alder Color Solutions (Portland, OR), a distributor of products “designed to achieve accuracy and consistency in color applications for various industries,” per a release.

This partnership grants Alder Color Solutions with exclusive rights to market Fluid Color’s wide-format printer portfolio, including Fluid Color’s RF/ZF Flatbed Series, RH/ZH Hybrid Series and ZR Roll-to-Roll Series, in conjunction with its Kaleidoscope brand of inks to the West Coast.

“With Alder Color Solutions’ knowledge and expertise in color management and color correction, our two companies will collaborate to provide a full suite of print capabilities as opposed to just selling a customer a single piece of equipment,” said Mark Crawford, managing partner for Fluid Color.

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