How Much Sign Companies Charge to Convert Logos

Why has the deadline for the ST Sign Contest been moved up a month to June 5?

ST will be publishing a combined July/August issue next month. Rather than take a month off, we’re moving up our production schedule so that hopefully the print version of the September (contest) issue can be delivered to subscribers weeks earlier than usual. We plan to “stay ahead” in production for the October and future issues. This change necessitated moving up the contest deadline. P.S. Traditionally, we receive 95% of the contest submissions in the final two days, so be aware those days this year are June 4 and 5!

Wait, so there won’t be an August issue?

That’s right. We’ve reduced from 12 to 10 issues starting this year. The combined July/August issue will arrive in July. While there won’t be a separate August issue, September and those following should arrive much earlier in the month. November/December will also be combined.

How do you deal with disgruntled former employees or customers who just can’t seem to let it go? Even if we didn’t really wrong them to begin with, they make it look like we are awful, and continue to add posts and bad reviews on our social media and website!

Let’s work backwards. First, you certainly control who can post reviews on your website, so don’t allow these. The same should be true of your social media. Regarding Google, Yelp or other reviews, there should be steps in place to have these removed — you would not be the first to suffer such a fate! You might consider reaching out to anyone in this group who may be reasonable if you ask them to stop posting false reviews. However, there’s one more thing: If there are a lot of disgruntled former employees and customers of yours out there, you might look inward: Is there something you’re doing that might be causing or starting the problem?

We asked the ST Brain Squad: Does your sign company charge, and if so, how much, for customers requesting their logos or design in vector, JPEG, PDF, etc.?

YES: 73% — The following cited rates or other charges ranged widely: $30. $50-100. $75/hr. $125/hr. $150/hr. $150 to $250. $167/hr. $185 and up. $220 flat. $249. $250. $300 to $500. $350 and up. $375. Mentioned most often: $125 per job or hour.

NO: 27% — I charge the customer design time when I create their logo. No but we will only do it for customers we are building a brand and signage for. We sure would like to.