Things you wanted to say to frustrating clients, but didn’t.

“I told you it would be too big.”

Customer kept saying “bigger,” “bigger,” “bigger,” until it surpassed the permit requirements and available space on the building.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

Recent Posts

Mimaki USA Introduces New Ink Cartridge

SS21 eco-solvent ink cartridges now packaged in sustainable paper housings.

19 hours ago

Orbus Acquires CRĒO Industrial Arts

The wholesale manufacturer now has control over a large custom fabricator service.

19 hours ago

Reward Installers for Leads and Organization — Two of May’s Sign Tips

Also, “letting go” and some of our Brain Squad’s favorite tools.

1 day ago

American Sign Museum to Unveil New Wing

A new section of the museum’s Main Street will open in mid-July.

2 days ago

Woman Found Living Inside Supermarket Sign

Authorities say she had been living there for a year.

3 days ago