Introducing The Sign Industry Podcast

NOW IS JUST AS good a time as ever to make an official announcement. One of my recent columns mentioned the idea of a podcast, which generated some interest from readers and got me to do some serious thinking since my son Jacob and I own a podcast production company, Bourbon Bay Productions. Jacob runs several podcasts out of the studio. People either record a podcast and send it to him for edit and upload, or he runs the boards for people looking to start a podcast but not wanting to invest in all the equipment upfront. He also teaches podcasting for the local Boys and Girls Clubs where the kids get to create their own shows.

So here it is — the official announcement! I will be debuting a podcast on April 10, the first day of the ISA International Sign Expo 2024 in Orlando, FL. The podcast will be called “The Sign Industry Podcast” because it will be about the people of the sign industry. Signs of the Times will be our media sponsor, which will allow us to cover all aspects of the sign industry and get the word out about the show. Our first commercial sponsor is Van Ladder, “The bucket truck that simplifies sign work.” (See what I did there?) We plan on having six episodes ready to roll out in the debut and some special things will be happening at the Sign Expo as well. We will be stationed at the Signs of the Times booth (2900) with a full podcast setup recording live.

For each episode, I plan to interview sign people, the oddball kids at the general contracting playground. I want to talk about your history in the sign industry, how you got started, what your specialty is and any crazy tricks you can share that make your projects go smoother. If you have equipment that is used in the sign industry, let’s talk about how you came up with the ideas or go over the ins and outs of your product.

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The Sign Industry Podcast will be dropped twice a month for starters. I have a day job so first things first. But if we find it to be popular, we will be expanding to three or four drops a month. Each show will be recorded in the evening so as not to disturb our busy sign working days. Most interviews will be by phone to start and later we will be getting into video.

The podcast will be available on signsofthetimes.com as well as all podcasting outlets including Apple, Spotify and others. We are going to see how things move along and then look at expanding our reach with YouTube. As signmaking is one of the world’s oldest professions, the possibilities are endless of what we can talk about with you. I will explain later in episode one of the podcast…

In the meantime, if you have an idea for a podcast subject, or would like to be considered for a podcast interview at the Sign Expo or on a future episode, please reach out to me at ThoseGuysHaveAShow@gmail.com.

Happy listening.

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