The 23-floor National Library of Belarus (Minsk, Belarus), and its distinctively illuminated, jewel-shaped structure, is actually a rhombicuboctahedron (18 squares and eight triangles) that incorporates function as well as form. This “Crazy Diamond” can seat over 2,000 readers, and is adorned with more than 4,500 LED light sources, which allow images to move across the country’s single largest advertising surface.

Jeff Russ

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.

Recent Posts

Michigan Residents Make Parodies of Viral Detroit City Sign

The sign has inspired two rap songs and a wave of backyard installations.

9 hours ago

What Makes the Perfect Sign Business Partnership

Complementary skills and talents but a singular mindset.

17 hours ago

Marketing Signs to Schools, Tradeshow and Quote Follow-up Make May’s List

Plus, some health suggestions from a fellow sign pro.

17 hours ago

Church Sign Found After Being Stolen From Cemetery

A shuttered Connecticut church sign had been missing, information still sought.

1 day ago

PRINTING United Alliance Forms Strategic Partnership with ASI

The move benefits members of both organizations.

2 days ago

The Joy of Working

Brief reflections on doing what you love.

2 days ago