True Tales

Late-Arriving “Marketing Standards” Rankle Signshop

You could have saved us both a lot of time!

Published

3 weeks ago

April 5, 2026

Signs of the Times Staff Signs of the Times April 2026 Issue

Now You Tell Me

After getting an order for a full wrap on a Transit van for a startup business, our designer first met with the customer for about 30 minutes to discuss their vision for the brand and the wrap. They wanted a “gothic/retro” vibe overall. He also gathered their logo and color preference (“Fabuloso Purple”). He shared three concepts, they picked one and requested a couple of small changes. He sent a detailed proof based on that preferred concept, and then they sent him their “brand colors, fonts and marketing standards”!

Source: Kelley Campbell, Specialty Graphic Solutions, Vancouver, WA

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

click to Comment(Comment)

Don't Miss

One of a Kind Sign Tattoo

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.