It’s often difficult to get potential customers past the "sticker shock" of the cost of a new, quality sign program. You appeal to their pride in ownership, and of projecting their image into the community, but these persuasive tactics can fell on deaf ears.
The soundest argument you can make often entails data that supports the long-term cost effectivneness. L+H Signs’ Bob McClennan cites U.S. Chamber of Commerce data that states that 50% of customers find out about a business via its on-premise sign. He also references a specific project where he used traffic data to demonstrate the number of daily impressions a sign makes — and how a years-long commitment to a sign program dwarfs the ROI on any type of mass-media advertising.
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