The Census Bureau performs a thankless, but important, job (well, the approximately 600,000 people the Bureau employed this year amidst a struggling economy are certainly grateful) of documenting regional populations to help government officials allocate resources.
Brady Stumpf, owner of Windsor, CO-based Red Dog Signs, a full-service, vinyl-production and digital-print shop, helped the Denver Bureau tout the Census’ important function with a vehicle wrap that specifically targets the counting of Native Americans throughout the Great Plains region. Using a Bureau-furnished design, he produced the wrap with on his Mimaki JV3-160SP solvent-ink printer with 3M’s Controltac with Comply air-release film and 8519 luster-finish overlaminate. He printed the wrap in three pieces – the vast majority of the wrap is contiguous, with the exception of small pieces applied atop the window with a 1-in. overlap.
Stumpf said marketing vehicle wraps’ value and effectiveness remains an ongoing effort: “The return on investment is tremendous. You have to get the customer past seeing it as an initial expense of a few thousand dollars, and understand that it goes beyond simple advertising. It’s branding your business. You have to network to survive in this economy, and wraps provide an efficient, effective way to do it.”
He received a referral for the job through his work for Ehrlich Toyota, a Greeley, CO-based dealership, vehicle fleet. And, contrary to many perceptions about doing work for government agencies, he said the hiring and production process flowed smoothly. “The deadlines were very tight, but there was nothing I hadn’t agreed to.”