Mobility Advertisers Standardize Vehicle Wrap Naming Conventions

Wrapify, Firefly, mobilads and other mobility advertising companies have agreed upon a standardized structure for naming and categorizing vehicle wraps.

Each provider previously used their own vehicle wrap naming conventions. The collaboration follows similar moves in other transit media formats and aims to create an enduring standard in the out-of-home (OOH) advertising sector.

The standardization involves three vehicle wrap types:

1. 180: Ad space on the front and rear doors for both the driver and passenger.
2. 270: Ad space on the doors, rear quarter panels and rear bumper/trunk/hatch.
3. 360: Ad space on all body panels except the roof.

Two potential add-ons are available in the forms of a rear-window panel and an extension from the rear quarter panels to the front fenders. The combinations of these wrap types and add-ons may vary between mobility advertisers.

Through a standardized naming structure, third-party data providers can establish a baseline for measuring media. Independent authority for OOH media measurement Geopath will incorporate the new conventions into its audited media suite.