Norton Outdoor Uses Watchfire Digital Billboard

Norton Outdoor Advertising, a Cincinnati-based company that has been in the billboard business for more than 60 years, has purchased and installed a Watchfire Digital Outdoor (Danville, IL) board. Norton has operated digital billboards for the past three years.
The 19mm, 14 x 48-ft. billboard is located on I-71 near the Rookwood Commons shopping and dining area. More than 114,000 cars pass the billboard daily.
Mike Norton, the company’s executive VP, said, “With the latest release of Watchfire’s Ignite™ Online software, we’re convinced that Watchfire offers outstanding displays, as well as outstanding software, which allows our customers to use this media platform correctly.”
Watchfire had worked with Norton during the development of Ignite™ Online. Norton said, “They continued to impress us during this recent installation when they volunteered to help us with brightness tests and other key analyses that were critical to the zoning process.”