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OAAA Announces “OOH is Real” Campaign




The Out of Home Advertising Association of America (OAAA, Washington) has announced the launch of the “OOH is Real” campaign, created by agency Extra Credit Projects to emphasize the out of home (OOH) advertising industry’s ability to drive digital and mobile performance.

The campaign was started during Advertising Week New York, with OOH ads inside and surrounding the event venue, alerting attendees with messages about OOH’s impact on consumers and its connection with digital media.

“The goal of the campaign is to demonstrate to media and marketing executives the power of OOH to create immersive brand experiences in the real world,” said OAAA’s Chief Marketing Officer Stephen Freitas. “Using billboards, buses, bus shelters, LinkNYC kiosks, taxi tops, wrapped vehicles, and digital place-based screens, this campaign proves OOH’s targetability, viewability, and accountability.”

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