Categories: Business Management

Priority Sign Names President and COO

Priority Sign (Sheboygan, WI) has promoted Andy Dykstra to president and Geoff Rosenbaum to COO. Both Dykstra and Rosenbaum had served since 2011 as executive VP of sales and executive VP of operations, respectively. Ron D’Alessandro has transitioned from president to CEO to continue cultivating company leadership. Dykstra will be responsible for all aspects of Priority’s business efforts. Rosenbaum will additionally be responsible for all company-owned and contract manufacturing. 

Founded in 1997, Priority Signs is an ESOP company with seven regional offices.

 

Wade Swormstedt

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