Shop Nailed Wrap Design on First Try

“WE ACTUALLY NEVER show design-progress photos — it’s just part of our process,” according to Jesús and Erin Rosado, co-owners of His & Her Studio (Loxahatchee, FL). So, when they finished the first round of concepts and met with their client Tiffany from Noonday Event Co. in nearby Wellington, FL, to present the concepts, she was seeing the design for the first time. “From across the room, she saw it and immediately yelled, ‘Heck yeah!’” they say, adding, “We tried to show her a few of the other options we’d prepared, but she didn’t even want to look. She knew right away that was the one.”

While we all celebrate with real or metaphorical balloons when the client loves the first design they’re shown, the thought and preparation that the Rosados put into preparing those concepts — and the importance of truly listening to clients — made it happen. “When they talk about who they are, what they represent and how they do business, pay close attention and let that guide your design choices,” they say. “That’s how you create something that feels authentic to them.”

The result: “Noonday gave us a great deal of creative freedom and expressed full confidence in our approach, which allowed us to explore different concepts freely,” the Rosados say. They approached the design with a focus on movement, color and brand clarity. After the collaborative brand-discovery session, they did a deep dive into how the van would be used in real-world settings — from high-traffic roads to residential drop-offs and event venues.

Among the design decisions is a prominent QR code on the side of the Ford Transit Van. “We understand there are differing opinions about using them on vehicle graphics, but in our experience, when they’re thoughtfully integrated — scaled appropriately, positioned clearly and not competing with key design elements — they can be a valuable tool,” the Rosados say.

They maintain that QR codes have become second nature for many people, and including one offers an immediate, trackable way to connect viewers to a website or campaign. “For us, it’s about striking the right balance between visual impact and functionality, and in this case, the QR code added a strong interactive element without compromising the overall design,” they say.

After producing the design in Adobe Photoshop and Illustrator, His & Her Studio imaged the “heck yeah” concept on Avery Dennison premium cast vinyl film using their Roland DG TrueVIS VG3 Series Large Format Printer/Cutter and eco-solvent ink. They protected the print with Avery Dennison overlaminate.

Jesús performed the uncomplicated install using the usual complement of tools: a clay bar for pre-cleaning, surface cleaner/isopropyl alcohol, gloves and magnets, precision knives and cutters, felt-edged squeegees, heat gun and an infrared thermometer for post heating. “We’ve done a lot of commercial vehicle projects over the years, so we’ve got the process down to a science,” they say.

The customer lives in the same new community the Rosados recently moved into, which has been an amazing network of fellow small business owners, they say. “We really value supporting and collaborating with other local businesses, so it’s been great to see projects like this grow organically within our community.” This wrap sold for $4,000.

Meeting and working with this customer was a match made in heaven, according to the Rosados, a reason to celebrate. “Whenever people see that van, they can’t help but smile and say, ‘Oh yay, it’s Noonday!’” they add, “and that reaction is exactly what we were hoping to create.”

PHOTO GALLERY (4 IMAGES)