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Sign Companies Using AI or When They Plan to and What They Fear

DO YOU OR DON’T YOU: Nearly half of our Brain Squad are already using AI in some capacity.





Do you currently use AI for anything related to your sign business?

Yes: 49%

  • ChatGPT for writing letters, responses, sales, marketing posts, etc. We also use AI for some minor design renders. — Shaun Ensign, Legacy Sign Group, Westville, IN
  • For ideas and inspiration mostly. — Sara Geiger, Fox Cities Sign, Appleton, WI
  • Just about in any way possible. Mascots, photos, design direction, content, backgrounds, marketing the business, and many many more. — Edward Shinn, Ed Shinn Signs, Mt. Morris, MI
  • We use AI for some marketing materials, newsletters and job postings. — Scott Muller, Trademark Visual, Phoenix
  • Some clipart stuff… still trying to figure it out as I am old. — Geoff Orlick, Quality Designs Ltd., Campbell River, BC, Canada

No: 51%

  • AI has no application in our business currently. — Vince Cvijanovic, Graphic Components, Greensboro, NC
  • I’m not yet but I’m thinking about it and may start a trial subscription to see how it works. — Steve Rowe, Speedpro Affinity Solutions, Sarasota, FL
  • Not something we have yet explored, but will be looking for productive uses. — Stephen Russ, Ortwein Sign Co., Chattanooga, TN
  • Only an idiot would push the proliferation of this incredibly dangerous technology. — Jake Zani, Rule Signs & Graphics, Randolph, VT
  • Scares me and no need. — Raychel O’Donoghue, Lexington Signs & Graphics, Burlington, MA

Click here to read 32 Sign Company Uses for AI, from this same survey.


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If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.


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