Sign Effectz Hosts Ride For Veterans

Sign Effectz (Milwaukee) hosted its 5th Annual Ride for Veterans, bringing riders, sponsors, employees and community supporters to raise awareness and support for Veterans Community Project (VCP), a nonprofit organization working to end veteran homelessness, according to a press release. The ride took place on June 13, kicking off at Music6s in New Berlin, WI. The $25 per-rider registration fees and sponsorships directly benefited housing initiatives at the Veterans Community Project.

Adam Brown, president of Sign Effectz, began this annual tradition five years ago with a simple idea. His father served as a Milwaukee police officer and many members of the Sign Effectz team have family and friends who have served in the military, law enforcement and first responder professions. The Ride For Veterans was created as a way to turn the appreciation into action.

Adam Brown, president of Sign Effectz.

“Supporting veterans is part of who we are,” Brown is quoted in the press release. “This ride gives us an opportunity to bring people together around an important cause while shining a spotlight on the incredible work Veterans Community Project is doing right here in Milwaukee.”

Veterans Community Project is building a village of transitional tiny homes tailored to veterans who are homeless. Using case management, financial counseling, healthcare navigation and other support services, VCP helps veterans regain stability and transition to permanent housing, per the release.

This year’s ride featured a police escort.

The Ride For Veterans has become one of the company’s signature community events. Employees contribute by planning, coordinating rides, securing sponsors and donating items for fundraising activities. This year’s event featured a new route, a new starting location at MUSIC6S in New Berlin and an escort provided by the Waukesha County Sheriff’s Department, helping make the fifth anniversary ride one of the largest and most memorable to date, also according to the release.

“The sign industry helps organizations become visible every day,” Brown is further quoted in the press release. “We believe that same visibility can be used to draw attention to important causes.

For more information, visit veteranscommunityproject.org.