Signs Now Promotes Hawkins, Dixon

Sarasota, FL-based Signs Now, a division of Allegra Network LLC, has promoted Sandie Hawkins to director of training and Lisa Dixon to marketing programs manager.
Hawkins, formerly the training manager, will continue to direct business administration, sales and marketing training, curriculum development and operations at the Signs Now Academy. In addition, Hawkins also prepares and presents professional-development programs system-wide and directs franchisee educational support. She joined the division headquarters staff in 2007, as a former franchise member and regional manager, educator and award-winning entrepreneur.
Dixon, formerly the marketing coordinator, will continue to coordinate and manage the corporate and franchise marketing programs. She will help direct franchisee-marketing programs, including the direct-mail program, email marketing, website development and special-events coordination and support. She also coordinates corporate advertising sales for Signs Now publications. Dixon joined Signs Now in 2008 after having worked in the high-technology industry. She has developed marketing programs for various companies, including a software developer, GPS systems and online security.