On November 19, 2012, the Traffic Audit Bureau (TAB) Board of Directors adopted a Code of Best Practice to help transition the outdoor-advertising industry away from the use of legacy DECs, to the exclusive use of Out of Home Ratings in all U.S. markets, effective January 1, 2013. TAB will then fully break away from DECs, which will no longer be produced or endorsed by the organization. A year ago, TAB endorsed Out of Home Ratings (formerly EYES ON) as the official currency for buying and selling out-of-home media.
“TAB’s abandoning of DECs is a significant step in eliminating any confusion and helps move our industry in a clear and unified direction,” said Joe Philport, TAB president and CEO. “Getting out of the DEC business will allow us to fully implement TAB Out of Home Ratings and help make out-of-home a more accountable, audience-driven medium.”
For more information about the Code of Best Practice, , visit www.tabonline.com.