Business Management

Take1ifyoudare.com Guerilla Marketing

Magnet-laden cars lure potential customers

Published

13 years ago

April 21, 2011

Robin Donovan Signs of the Times April 2011 Issue

Take1ifyoudare.com (Oceanside, CA) is offering cash-strapped commuters free gas in exchange for the use of their car as an advertising vehicle. The program pays drivers of stylish cars who frequent high foot-traffic areas, including malls, tradeshows, and sporting events, to cover the cars with magnets and a large “take 1 if you dare” decal.

Potential customers are drawn to the vehicle by the decal, and can take a magnet if they’re interested in the product advertised. The company says this guerilla tactic allows customers to self-select as part of the target audience and offers a higher ROI than traditional advertising.

Magnets that aren’t taken can be reused in future advertising campaigns, and Take1 offers groups of vehicles that can be strategically placed at large events.

Cars used in the promotion include the Toyota Prius, Scion, Honda Fit, Nissan Sentra, VW Golf and the Ford Fusion, among other options.

click to Comment(Comment)

Up Next

3M Bumper Wrap Contest

Don't Miss

Sign Brokers Wanted

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.